The entrepreneur and innovator who has developed and produced SkiSelector is Peter Stenlund, from the town of Piteå in northern Sweden. Industrial products with integrated electronics, self-learning sensors and products based on composite materials are Peter Stenlund’s niche technical areas, within which a number of patents have been granted. Peter has won international awards for several products and systems. The first generation of the SkiSelector system was produced in aluminum and that was a major step forward, but further development was required and steel was the next natural step in the development process. The first SkiSelector system was delivered to Atomic in conjunction with the Winter Olympics in Turin in 2006. During 2007-2009, SkiSelector was produced in steel, and the software and training was still in its infancy. Since 2009, the SkiSelector machines have been produced in granite and steel, and the entire system covers wireless communication and server solutions. The business is very R&D-oriented with focus on the business development of services that provide a better skiing experience and the reliable selection of the fastest skis for each skier in different types of conditions.