The history of Fjällräven already began in 1950, when the 14-year-old boy Åke Nordin from Ornsköldsvik in northern Sweden went on a hike in the mountains. His dissatisfaction with the available backpacks resulted in the construction of a wooden frame for better load distribution on the back of the wearer. Thus, the foundation for the outdoor brand Fjällräven founded in 1960, was set. The first Fjällraven tents followed soon and also outdoor clothing. Today, the Swedish brand continues to produce backpacks, tents and of course clothing. Despite of a continuing enthusiasm for Fjällräven products in the fashion world - the brand won't deny its roots laying in the nature. The Swedish brand still lives from and for the outdoor sector. And all Fjällräven customers benefit from that: high-class quality is the focus! The results are long lasting products with unmistakable Scandinavian charm, not only for the outdoor use in the nature. Fjällräven (based in Örnsköldsvik in northern Sweden) was found in 1960 by Åke Nordin and is one of the leading outdoor suppliers in Europe. The company provides robust and reliable equipment for outdoor enthusiasts and sells them in more than 20 countries. Quality and functionality have the highest priority.