"My childhood dream of becoming an Olympic champion was an ambitious dream that was fulfilled. Now my dream is to make the best Nordic Sports apparel on the market. Through my skiing career I learned a lot about sports equipment, apparel and also about business. Physical fitness and outdoor activities are still a very important part of my life. I bring to the sports industry the same philosophy and high demand for quality and performance as I did to my ski racing.
The mission of the brand carrying my name is to set the standard for product innovation and performance of functional apparel for Nordic sports. The Bjørn Dæhlie brand builds on two simple values. PURITY and FUNCTION. These two values are something I brought with me from the tracks and they are essential in all our products. We pay attention to the fitting to allow freedom of movement and zoned function.
BJØRN DÆHLIE (June 19, 1967)
– Earned a total of 29 World Championship and Olympic medals during his career
– 8 Olympic gold medals (6 individual gold and 2 gold in relay)
– 7 World Championship gold medals (3 in relay)
– 46 World Cup victories and 6 times Overall World Cup Champion.
– 15 Norwegian championships
CONCEPT & TECHNOLOGY
Our expertise and focus are on Nordic Sports apparel. The team at Bj SPORT have extensive knowledge of how the body works in intense sports situations. Through first hand experience has this given us great confidence in how we should construct our garments, and what materials to use. The ways of running, Nordic walking, outdoor adventure and skiing develops and improves rapidly. Sport-specific fit, compression, body mapping and design are integral parts of our garments.
We use the latest production technologies and we only use performance quality materials. Form follows body. Nordic Sport is a fast forward activity. Bjørn Dæhlie garments therefore have more weather protection in the front and exposed areas in the back, where the athletes need ventilation and good moisture management.
With a respect for tradition combined with a commitment to breaking barriers for design, function and use. The mission of the Bjørn Dæhlie brand is to set the standard for product innovation and performance of functional apparel for Nordic sports.
The Bjørn Dæhlie brand builds on two simple values: pure and function. In the creation of all sportswear, strict attention is given to fit, so as to allow freedom of movement and zoned function. With regard to performance, all materials and construction are integrated aspects of the design."